Where others manage brands,
we build them.
47+ brands. 12 markets. 500+ doors. Fragrance and cosmetics distribution — from supplier to retail floor.
Brands
Markets
Retail Doors
Team Across Regions
Curated partnerships across six categories
47+ brands. One standard.
Where others manage brands, we build them.
Brand Building
We don't just distribute — we build market presence from zero. Strategy, positioning, retail placement, and sell-through optimization for brands entering the Americas, Caribbean, and West Africa.
Precision Distribution
500+ authorized doors across 12 markets. Every retail partner meets our qualitative criteria: store environment, staff training, brand adjacencies, and MAP enforcement.
One-Stop Servicing
Logistics, warehousing, marketing activation, retail merchandising, beauty consultant training, regulatory compliance, and financial reporting — under one roof.
Built by people who build brands — luxury and lifestyle
Our leadership team brings decades of experience from Chanel, L'Oreal, Puig, and Clarins. They chose Euroluxe because they believe emerging brands deserve the same quality of distribution that established houses demand.
Guy Bodart
Chief Executive Officer
Guy built Euroluxe into the Americas' most agile brand-building distributor. With 20+ years at Chanel as Director and CEO across Panama, Mexico, and Brazil, he understands what brands and suppliers need: a partner who builds markets, not just fills shelves.
Omar Peralta
Chief Financial Officer
Omar heads finance for the group: reporting, controls and cash across the Euroluxe subsidiaries, with a monthly close so brand partners get numbers fast.
Simon Coutier
Managing Partner
Latin America entrepreneur who opened 200+ doors across Mexico's most prestigious retail channels. Simon turns market entry strategies into revenue across Italy, Mexico, and global business development.
Andrea Monelletti
Global Operations Manager, Milan
Production and design for Carrera, Sweet Years, and private labels. Andrea does not supervise specific markets; he maintains direct client relationships on the manufacturing side across Euroluxe Italy.
Vicky Torres
General Manager, Mexico
Vicky leads our Mexico subsidiary — the largest in-market operation. 25+ years in cosmetics and retail with L'Oréal, Puig, Clarins, and Devlyn Optics Group, she builds brands with efficient go-to-market strategies and a close eye on profitability — across 11 cities and a 30+ in-house team.
Jocelyne Baot
Managing Director, Africa
Jocelyne Baot brings over 10 years of international experience as a Brand Area Manager in fashion, luxury, fragrance, and cosmetics distribution across Africa, Europe, and the Middle East. She has led multi-brand portfolios, market entries, and product launches, driving retail excellence programs with double-digit growth.
Laura Reye
Marketing Manager, Milan
Laura runs marketing across the Euroluxe portfolio — brand activations, retailer co-op, digital, and consumer-facing campaigns. The engine that makes new launches land in-market.
Annelis Grimaldo
Brand Manager
Annelis manages brand relationships across the Euroluxe portfolio — coordinating with principals on positioning, launch plans, and category execution.
Benicio James
Operations Manager, Mexico
Benicio links corporate operations with the Mexico subsidiary — logistics, fulfillment, and channel infrastructure. He keeps the chassis moving across the Americas.
Ambre Loux
Trade Marketing, Africa
Trade Marketing professional with 5+ years of experience in the international luxury and fragrance industry. Experienced in developing brand activations, product launches and retail marketing initiatives across more than 50 markets. Specialized in driving brand visibility, retail excellence and commercial growth.
01 — Miami · USA
It starts in Miami, where every brand plan is written.
Corporate HQ · Warehouse · Production coordination
02 — Panama City · Panama
Our own doors: Atelier des Aromes, built from zero.
Subsidiary · Warehouse · Atelier des Aromes
03 — Mexico City · Mexico
Palacio, Liverpool, Sears: placement earned counter by counter.
Subsidiary · Warehouse · Local Operations
04 — Montevideo · Uruguay
Free-zone stock in Zonamerica serving the Southern Cone.
Subsidiary · Warehouse · Local Operations
05 — Casablanca · Morocco
Tangier Med to Casablanca: the bridge into Africa.
Subsidiary · Warehouse · West Africa Operations
06 — Dakar · Senegal
500+ doors later, the standard is the same everywhere.
Subsidiary · Local Operations
Seven offices across three continents
Offices
Warehouses
Markets
Headquartered in Miami with subsidiary offices in Panama City, Mexico City, Montevideo, Asunción, Milan, and Casablanca. Warehouse and logistics in Miami, Panama, Montevideo, Milan, and Tangier (Tanger Med). Local operations across the Americas (United States, Latin America), the Caribbean, Italy, and West Africa.
Intelligence for brands and suppliers
An annual market-signals edition on fragrance, retail channels, and distribution across the Americas, Caribbean, and West Africa.
LATAM fragrance growth 2025
Fragrance commands 65% of LATAM beauty sales
Latin America's fragrance category grew +15% in 2025 — accounting for 65% of total beauty spend, versus 20–28% in North America or Europe. The high-luxury sub-segment is expanding at 2× the category rate.
Circana · Weitnauer Group
Amouage global retail growth 2025
The Arab fragrance wave reaches the Americas
Amouage reached $430M in global retail sales in 2025, with Americas growth at +46% full year. Lattafa crossed $100M on Amazon and leads TikTok Shop fragrance sales. Arabic fragrances represent 60% of fragrance sales in key LATAM markets.
Business of Fashion · WWD
Tocumen passengers 2025
Tocumen: the Americas' prestige discovery platform
Panama's Tocumen Airport reached 21 million passengers in 2025 (+9% YoY), backed by a $900M+ infrastructure expansion. Brands not available in South American domestic markets enter the region's consciousness here first.
Moodie Davitt · TR Business
Mexico fragrance market 2024
Mexico: niche fragrance's most underserved major market
Mexico's fragrance market ($594M, 2024) is structurally underserved for niche distribution — high customs barriers create a moat for established distributors. Le Labo launched its first LATAM city-exclusive scent in Mexico City in 2025.
Expert Market Research · WWD
Africa fragrance in non-luxury segment
Africa's fragrance market: nearly $9B and 93% unconverted
Africa's fragrance market approaches $9B in 2025, but 93% remains non-luxury. Morocco's EUR 600M luxury market is growing 10% YoY, with fragrance as the most under-penetrated category. Senegal's cosmetics sector expands at 10–11% CAGR.
Weitnauer · CPP-Luxury · BeautyMatter
tonnes through Tanger Med 2025
Tanger Med posts 13% growth — Africa's gateway holds
Tanger Med processed 161 million tonnes in 2025 (+13.3% YoY), Africa's largest port and the Mediterranean's most active. Free trade zones enable bonded warehousing for re-export across North and Sub-Saharan Africa.
Morocco World News · Atalayar
Jan 27–29, 2026passed
Cosmoprof NA — Miami
Miami Beach Convention Center
Americas Gateway · Fragrance Focus
May 2026
WTFA Singapore
Singapore
Asia-Pacific Travel Retail Fragrance
Jun 4–7, 2026
Esxence — Milan
Allianz MiCo Milano
Niche Artisan · Brand Discovery
Jul 13–15, 2026
Cosmoprof NA — Las Vegas
Mandalay Bay, Las Vegas
1,100+ Exhibitors · US Market
Oct 2026
WTFA Cannes
Cannes, France
Global Travel Retail Fragrance Summit
Oct 6–8, 2026
Beautyworld Middle East
Dubai World Trade Centre
Gulf Brands · Global Expansion
2026 · Dates TBC
Dubai Beauty Event — TBC
Dubai, UAE
Middle East Fragrance — placeholder pending confirmation
2026 · Dates TBC
Riyadh Beauty Event — TBC
Riyadh, Saudi Arabia
KSA Fragrance — placeholder pending confirmation
Next edition: 2027 Annual — Americas Market Pulse
Subscribe to Americas Market PulseSix reasons brands and suppliers choose us
We build markets, not just fill shelves.
Decades of on-the-ground retail work — not a catalog operation.
Vertically integrated.
Manufacturing in Milan, warehousing across four continents, sales forces in every market we enter.
Exclusive and master-distributor relationships.
Including the Orveon Group across Latin America — Laura Mercier, bareMinerals, Buxom.
Top-tier retail access.
Palacio de Hierro, Liverpool, Ultrafemme, Penha, Kirk Freeport, and more.
Multi-channel coverage.
Domestic luxury retail, travel retail, duty-free, and digital — Amazon, Mercado Libre, retailer e-commerce.
A team that has run these markets for 20+ years.
Ex-Chanel, ex-L'Oréal, ex-Puig — with direct relationships at every tier.
Ready to build your brand
without compromise?
Whether you’re entering Latin America for the first time or expanding your travel retail presence, we’d like to hear about your brand.
Our team responds within 48 business hours. Prefer a direct conversation? partnerships@euroluxe.net